Strategy 2023: How Hapag-Lloyd will focus on quality

Following a period of consolidation, the liner shipping industry has changed significantly – and so has Hapag-Lloyd. For example, the company is more than two times larger than it was in 2014 in terms of transport capacity. To stay ahead of the competition, the top players in the liner shipping industry must now earn the right to play and fine-tune how to win commercially against each other. Hapag-Lloyd believes that the future winners will be those carriers that are able to meet their customers’ needs best. What this entails for our customers, CEO Rolf Habben Jansen sums up in the video below.

With its mid-term Strategy 2023, Hapag-Lloyd will focus on significantly improving quality for its customers, selective global growth and becoming profitable throughout the cycle.

Rolf Habben Jansen, CEO of Hapag-Lloyd,
“Size is not the name of the game anymore, but customer orientation. It is obvious that customers expect more reliable supply chains, so our industry needs to change and invest more. At the same time, we know that people are prepared to pay for value. Going forward, delivering value to get the most attractive cargo on board is at the heart of our new Strategy 2023. To be number one for quality is the ultimate promise to our customers and a strong differentiator from our competitors”

Strategy 2023 is the beginning of a journey over the next five years, from now until 2023 and beyond. It is a journey that Hapag-Lloyd wishes to follow as a company, with its employees and, of course, with its customers. In fact, they are the main focus of the strategy.