Experts in freshness: Hapag-Lloyd at Fruit Logistica

Hapag-Lloyd was also represented with a large booth at the world’s most important trade fair for fresh produce. This should come as no surprise, of course, seeing that the worldwide transport of sensitive foodstuffs in special refrigerated containers (“reefers”) is becoming more and more important. Hapag-Lloyd’s reefer experts spoke with hundreds of customers, and CEO Rolf Habben Jansen also took advantage of the opportunity Fruit Logistica offered to speak with customers and partners. Gudrun Feil, Senior Director Niche Products, summed up the fair with the words “a great atmosphere and a lot of interesting conversations”. And customers were likewise satisfied with the annual event. One of the many was Aysel Oguz from the Turkish fruit and fruit juice producer Anadolu Etap, who explains in this video why her company relies on Hapag-Lloyd’s expertise and experience to transport her company’s highly perishable goods.