Hapag-Lloyd’s Ship Green: Leading the way into more sustainable shipping
Hapag-Lloyd’s Ship Green product offers businesses an innovative way to reduce their emissions footprint using sustainable biofuels, achieving over 200,000 TEUs shipped and preventing more than 150,000 tons of CO2e emissions in 2024. With over 750 customers adopting the program, including major global brands, Ship Green demonstrates the practicality and scalability of sustainable shipping solutions. Committed to achieving a net-zero fleet by 2045, Hapag-Lloyd is contributing to a more environmentally conscious future in the maritime industry.
A tailored approach to emissions reduction
Addressing today’s environmental challenges demands innovative and impactful solutions, and Hapag-Lloyd has taken a significant step forward with its Ship Green product. This pioneering initiative reflects our commitment to sustainable shipping by providing businesses with a tangible way to reduce their carbon footprint. The results speak for themselves: over 200,000 TEUs (twenty-foot equivalent units) have been sold using Ship Green, preventing more than 150,000 tons of CO2e emissions.
At the heart of Ship Green lies a simple yet powerful concept: enabling businesses to reduce their ocean-leg emissions using biofuels. Customers can choose between 25%, 50%, or even 100% CO2e emissions reduction, tailoring their commitment to sustainability. Whether for standard containers, refrigerated units, or tank containers, Ship Green makes sustainable shipping accessible across industries.
Sustainable shipping made seamless
The beauty of Ship Green lies in its seamless integration. With just a few steps, customers can decarbonize their supply chains. Hapag-Lloyd only uses biofuel from 2nd-generation feedstock sourced from certified supply chains and produced from waste material, such as brown grease or used cooking oil. This ensures that no edible virgin oils are included in the fuel. The avoided emissions are allocated to shipments with the so-called “book and claim” chain of custody, meaning that Hapag-Lloyd can attribute avoided CO2e emissions to all ocean-leg transports regardless of the vessel and route used.
Malte Nowak, Director of Green Products & Commercial Projects
The widespread adoption of Ship Green is a testament to the collective effort of businesses large and small to prioritize sustainability. It’s encouraging to see such a united commitment to making a difference.
This year marked a significant milestone for our Ship Green program. Over 750 customers, including renowned global brands, adopted the program, doubling the shipping volumes from 2023. Ease of access has been key to this success. Through Hapag-Lloyd’s online business suite, more than 750 customers seamlessly integrated Ship Green into their supply chains, proving that sustainability can be both practical and scalable. Malte Nowak, Director of Green Products & Commercial Projects at Hapag-Lloyd, reflects on this achievement: “The widespread adoption of Ship Green is a testament to the collective effort of businesses large and small to prioritize sustainability. It’s encouraging to see such a united commitment to making a difference.”
Committed to Net-Zero by 2045
The progress achieved in 2024 is only the beginning. Further steps need to be taken to reduce the carbon footprint of the shipping industry: In this context, Hapag-Lloyd has committed to the ambitious goal of operating a net-zero fleet by 2045 and cutting its absolute greenhouse gas emissions by one third by 2030. To achieve this, Hapag-Lloyd is investing in low-emission technologies, retrofitting ships, and exploring alternative fuels. The success of Ship Green highlights what can be achieved when innovation meets collaboration and environmental awareness. As more businesses join this movement, the maritime industry is on a good path towards more sustainable shipping, where we at Hapag-Lloyd are committed to taking a leading role.
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