Our Strategy

Hapag-Lloyd Strategy 2023

Our strategy – our way forward

Our industry has undergone significant changes within the last years. Since 2014 the industry has gone through a strong wave of consolidation resulting in today’s landscape of fewer and larger players. Hapag-Lloyd has been a very active driver in this process and today is more than two times bigger than four years ago, after having successfully integrated CSAV and UASC. We are now looking ahead and embark on the journey of implementing and living our ”Strategy 2023”. Once more we are setting course to be an active driver of change in our industry. For the next years this will be around delivering better quality to our shipping customers.

We are convinced that delivering a high quality service is the way forward. To be number one for quality is the ultimate promise to our customers and a strong differentiator from our competitors.
Our Hapag-Lloyd Strategy 2023 has three overarching goals:


This strategy is a journey for the upcoming years – until 2023. A journey we want to do together: With our customers, since they are at the centre of this journey, as a company and of course with our employees.

Our Vision: To be the benchmark of the container shipping industry, setting the quality standard, thereby offering unrivalled levels of reliability and service quality to our customers.

Hapag-Lloyd Strategy 2023 - Our journey starts now

Please find further information on our Strategy 2023.

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