Hapag-Lloyd AG will be the main sponsor of Handball Sport Verein Hamburg

Handball Sport Verein Hamburg and Hapag-Lloyd AG will be going down a joint path in the future. The world's fifth-largest container shipping company will be the new main sponsor of the newly-formed first division handball club for the next three years.

In addition to the logo on the jersey, Hapag-Lloyd will also be prominently represented in many other places at HSVH home games. In the future, the entrance show will be dominated by the ships and the orange containers. In addition, there will be a new half-time promotion and a container bar very close to the stadium is also currently being planned.

"We are very proud that we could inspire Hapag-Lloyd for us. More Hamburg is not possible! We can only re-establish our sport at the highest level with the support of large, locally rooted companies, and that's why we are all the more pleased about the cooperation with a Hamburg partner that is known worldwide," explained Managing Director Sebastian Frecke.

Rolf Habben Jansen, CEO of Hapag-Lloyd AG, said: "We are looking forward to the adventure of the 1st Bundesliga with the HSVH team. The team put in an extremely convincing performance last season and deserved to be promoted. Now we will be working together to maintain and build on this high level. HSVH can count on our full support along the way over the next three years."

HSVH will face Frisch Auf Göppingen in a home match on the 1st match day of the new season in the Handball Bundesliga.

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About Hapag-Lloyd
With a fleet of 250 modern container ships and a total transport capacity of 1.8 million TEU, Hapag-Lloyd is one of the world's leading liner shipping companies. The Company has around 13,400 employees and 394 offices in 130 countries. Hapag-Lloyd has a container capacity of approximately 2.8 million TEU – including one of the largest and most modern fleets of reefer containers. A total of 121 liner services worldwide ensure fast and reliable connections between more than 600 ports on all the continents. Hapag-Lloyd is one of the leading operators in the Transatlantic, Middle East, Latin America and Intra-America trades.


This press release contains forward-looking statements that involve a number of risks and uncertainties. Such statements are based on a number of assumptions, estimates, projections or plans that are inherently subject to significant risks, uncertainties and contingencies. Actual results can differ materially from those anticipated in the Company’s forward-looking statements.

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