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Our industry has undergone significant changes within the last years. Since 2014 it has gone through a strong wave of consolidation resulting in today’s landscape of fewer and larger players. Hapag-Lloyd has been a very active driver in this process, after having successfully integrated CSAV, UASC and NileDutch. We embark on our journey of implementing and living our ”Strategy 2023” whilst focusing on sustainability and delivering better quality to our shipping customers.
We are convinced that delivering a high quality service is the way forward. To be number one for quality is the ultimate promise to our customers and a strong differentiator from our competitors. For that we have defined several quality promises that are formulated in concrete terms, make our success measurable and create transparency.
Prove we can earn our cost of capital through the cycle (ROIC > WACC), sustain a healthy capital structure while investing in the future of our business.
Keep our global market share of > 10% in all our key trades (excl. Intra-Asia) reinforce our strongholds and expand further into selected growth markets.
Achieve best in class customer experience for our main customer segments, be customer-oriented, stabilize
reliability and create value for customers as well as for Hapag-Lloyd.
Drive decarbonisation in the industry; reducing carbon intensity by 30% (EEOI) until 2030, reach ‘net-zero carbon’ by 2045.
This strategy is a journey for the upcoming years – until 2023. A journey we want to do together: With our customers, since they are at the centre of this journey, as a company and of course with our employees.
Our Vision: To be the benchmark of the container shipping industry, setting the quality standard, thereby offering unrivalled levels of reliability and service quality to our customers.
In order to improve existing processes and to sharpen our understanding of selected key topics, we need your opinion on specific touch points along the customer journey. Understanding your needs and requirements is key to our success at connecting the world across oceans as well as to maintain a fruitful partnership with you.
Please find further information on our Strategy 2023.
Please find further information about our first nine Quality Promises.
Please find one pagers about our Quality Promises.
Customer Dashboard: Track our performance 24 hours a day, 7 days a week, 365 days a year.