Customer Insights and User Experience Research drive business decisions, actions and product development to create the best Customer Experience and make us your Undisputed Number One for Quality!

Every company claims to place great value on customer-centricity. And at Hapag-Lloyd we are living up to that claim. We regularly collect customer feedback to gauge your perception as part of our efforts to always keep our focus on you and your needs. There are various departments involved in collecting information on a range of topics, such as our digital products and the customer experience along the entire transportation chain.

In addition to conducting surveys to gain insight into your needs, we use a variety of methods to determine how you perceive our products, services and performance. This information is then used to improve existing processes and products or create new ones. While we conduct our Customer Experience Survey (CES) twice a year, we also collect your feedback through other research methods, which may include ad hoc surveys, interviews or workshops.

Analysing where we can improve and understanding what else you want is key to our success in connecting the world across oceans and maintaining a fruitful partnership with you. We listen to your needs and continually strive to develop solutions that will help your business move forward and truly become your Undisputed Number One for Quality.


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