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The prime strategic objective of the Hapag-Lloyd Group is to achieve long-term profitable growth, measured on the basis of the developments in transport volume, the key performance indicators EBITDA and EBIT as well as the return on invested capital (ROIC).
Hapag-Lloyd is aiming for a global market share (excluding Intra-Asia) of around 10%. As at 31 December 2021, this figure was approximately 9.4% (previous year: 10.9%). Hapag-Lloyd plans to grow with the market and thereby retain its market share. In addition, it wants to expand in attractive growth markets and in the area of special cargo in particular. As part of this, the Company is continuously investing in the expansion of its reefer container fleet. The successful takeover in 2021 of its competitor NileDutch, which specialises in Africa trades, has also enabled the Company to strengthen its business in another attractive growth market.
The Group’s financial key performance indicators for its operating business are EBITDA and EBIT. EBIT is an important indicator for measuring sustainable earnings, while EBITDA is an important indicator for measuring gross cash flows, and is also used as an important key performance indicator for investment and financial decisions.
The main factors influencing the development of the operating result indicators are transport volume, freight rate, the US dollar exchange rate against the euro, and operating costs including bunker price.
As part of Strategy 2023, Hapag-Lloyd is pursuing profitability throughout the entire economic cycle. This is reflected in a suitable return on invested capital (ROIC), one that at least matches the Company’s weighted average cost of capital. The extraordinarily good earnings position in the 2021 financial year enabled the Company to exceed all of its long-term financial targets.
In 2018, Hapag-Lloyd developed and presented its medium-term strategy based on these premises. The core objectives of Strategy 2023 are:
As a result of the market disruptions caused by the COVID-19 pandemic as well as the rapidly growing importance of sustainability aspects and increasing digitalisation, an extensive analysis of the existing strategy was conducted in the 2021 financial year. The Executive Board’s assessment is that this strategy has proven its worth and that numerous objectives have been achieved ahead of schedule. To ensure that the Company sustains its success even during difficult market phases, a greater focus will be placed on the area of quality in the next two years and the topic of sustainability will be incorporated as a fourth core objective.
To achieve the Company’s strategic objectives, a catalogue of measures was published in the 2021 financial year comprising three areas of action:
In the 2021 financial year, Hapag-Lloyd developed an enhanced sustainability strategy which encompasses three focus areas:
The new sustainability strategy is further detailed in Hapag-Lloyd’s Sustainability Report 2021.
Hapag-Lloyd posted a strong financial performance in the first half year of 2022. Based on current business performance, the second half year should also exceed previous expectations. Against this background, the Executive Board of Hapag-Lloyd AG has raised again its earnings outlook for the current financial year on 28 July 2022. For 2022, Group EBITDA is now expected to be in the range of USD 19.5 to 21.5 billion (previously: USD 14.5 to 16.5 billion) and Group EBIT in the range of USD 17.5 to 19.5 billion (previously: USD 12.5 to 14.5 billion). In Euro, this corresponds to an expected Group EBITDA of EUR 18.2 to 20.1 billion (previously: EUR 13.6 to 15.5 billion) and Group EBIT in the range of EUR 16.3 to 18.2 billion (previously: EUR 11.7 to 13.6 billion).
The earnings outlook is based on the assumptions that transport volumes will increase slightly (previously: on previous year’s level) and that the average freight rate will increase clearly as compared to the previous year. At the same time, a further increase in transport expenses is anticipated. In particular, the average bunker consumption price is expected to increase clearly. The outlook is based on an average exchange rate of 1.07 USD/EUR. In view of the war in Ukraine, the continuing disruptions to global supply chains and the effects of the COVID-19 pandemic, the forecast is subject to considerable uncertainty.
The earnings forecast does not take into account material impairments on goodwill, other intangible assets and property, plant and equipment in the course of the 2022 financial year, which are currently not expected but cannot be ruled out.
|Key benchmark figures for the 2022 outlook||Actual 2021||Forecast 2022|
|Global economic growth (IMF, July 2022)||6.1%||3.2%|
|Increase in global trade (IMF, July 2022)
|Increase in global container transport volume
(CTS, July 2022, Seabury, June 2022)
|Transport volume, Hapag-Lloyd
||TEU 11.9 million||Increasing slightly|
|Average bunker consumption, Hapag-Lloyd||USD 475/t
|Average freight rate, Hapag-Lloyd||USD 2,003/TEU||Increasing clearly|
|EBITDA (earnings before interest, taxes, depreciation and amortisation), Hapag-Lloyd||EUR 10.9 billion
||EUR 18.2 - 20.1 billion|
|EBIT (earnings before interest and taxes), Hapag-Lloyd||EUR 9.3 billion
||EUR 16.3 - 18.2 billion|